Ease Live Shortlisted for Two SportsPro Media Awards 2025

Recognition for “Best Use of Data” and “Best in Fan Engagement” highlights the continued industry impact of the Ease Live Platform.

Bergen, Norway – 12th September 2025 – Ease Live, an Evertz company, has been shortlisted in two categories at the prestigious SportsPro Media Awards 2025: “Best Use of Data in Media” and “Best in Fan Engagement”.

These nominations recognize the company’s transformative role in reshaping how sports fans interact with live video, and how rights holders, broadcasters, and OTT services turn interactivity into meaningful engagement and new pathways to monetization. The winners of the SportsPro Media Awards 2025 will be announced at a ceremony on Tuesday, 18th November 2025, at La Quinta de Jarama in Madrid, Spain. More than just recognition for technology, the nominations highlight how Ease Live is helping its customers convert engagement and data-driven storytelling into measurable revenue growth. 

The SportsPro Media Awards celebrate global excellence and innovation in sports media. In the past 3 years Ease Live have won 8 Gold, 3 Silver and 2 Bronze awards including Best User Experience, Best Emerging Tech Company, Tech Solution of the Year and Best in Fan Engagement 3 years in a row. Ease Live’s nominations highlight its continuing leadership in powering data-driven interactivity across all screens.

In addition we are honoured that Monumental Sports Network also got nominated in three categories for our work with Play Anywhere and Viewlift on their streaming services, for Best New Platform – M+, Platform of the Year - MNMT and Best Fan Engagement – MNMT Game Center.

Best in Fan Engagement

Ease Live’s nomination for Best in Fan Engagement reflects its ability to turn passive viewing into active participation. Fans can access live stats, replays, polls, and gamified features, all without leaving the stream.

The results speak for themselves:

• 47% of viewers engaged with overlays during Red Bull’s UEFA Champions League coverage, driving a 35% increase in viewership minutes.

• LaLiga matches saw 25% longer watch times.

• FanDuel recorded a 79% YoY increase in streaming minutes (June 2025)

On average, 40–50% of viewers engage with Ease Live powered overlays, helping content providers grow audiences and boost monetization.

Crucially, this engagement translates directly into revenue opportunities. By keeping fans active for longer and creating more touchpoints inside the stream, broadcasters and rights holders open up additional inventory for targeted sponsorships, branded interactions, and commerce. Engagement creates a foundation for sustainable monetization.

Best Use of Data in Media

Shortlisted for Best Use of Data in Media, Ease Live’s Dataport tool simplifies real-time data integration with AI-driven automation. It allows editorial teams to create interactive, data-rich overlays without coding—cutting time to market and scaling content across all screens.

Key capabilities include:

• Ingesting live data from sources like Sportradar and Stats Perform

• Triggering contextual overlays and ads when key moments happen

• Auto-generating polls and quizzes using live stats

• Supporting 20+ languages with real-time AI translation

Dataport powers broadcasts across the NBA, NFL, UEFA, LaLiga, and more—delivering faster, smarter sports storytelling. By combining real-time data with automation, Dataport doesn’t just improve storytelling; it unlocks precision-driven monetization. The same triggers that surface stats and insights can also launch contextual advertising, allowing broadcasters to sell premium, moment-based inventory.  Ease Live’s Contextual On-Stream Advertising lets broadcasters monetize key game moments, like goals or home runs, by inserting targeted ads into overlays without disrupting the stream. Benefits include:

• Seamless integration with Google Ad Manager and other ad platforms

• Runs across CTV, web, and mobile

• Delivers up to 4x higher CPMs than standard ads