NBC Universal launches first personalized broadcast experience through Nextgen TV

Kjetil Horneland


undefinedMonday, March 25, 2024

New Product Utilizing ATSC 3.0 Introduces Personalization, Hyper-Localization and Enhanced Content Capabilities to Broadcast TV

Digital Features Advance Viewer Experience and Enable Increased Engagement, Advertising and Measurement Opportunities

Experience Now Available on Select NBC- and Telemundo-Owned Stations and Showcased at This Week’s 2024 NAB Show in Las Vegas

NEW YORK – April 15, 2024 – NBCUniversal today launched personalized broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four markets. The new product represents a significant milestone in realizing NextGen TV’s full potential by introducing personalization, hyper-localization and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, advertising, and measurement opportunities.

The new experience – which automatically launches when viewers tune into a NextGen TV over-the-air channel – is now available on NBC- and Telemundo-owned stations in the New York (NBC 4 / WNBC and Telemundo 47 / WNJU), Los Angeles (NBC4 / KNBC), Philadelphia (NBC 5 / WCAU) and Miami (NBC6 / WTVJ and Telemundo 51 / WSCV) markets. Additional NBC- and Telemundo-owned stations, which are part of NBCUniversal Local, will soon deploy the new application in major media markets across the nation.

NBCUniversal and its partners are demonstrating the new product at this week’s 2024 National Association of Broadcasters (NAB) Show in Las Vegas through April 17.

“The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, Senior Vice President of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising & Partnerships. “We are proud to further our leadership position in ATSC 3.0 by developing this innovative product with our partners and look forward to the continued evolution of its capabilities and benefits. We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.”

Created in partnership with Fincons, Ease Live (an Evertz company) and Pearl TV, features of NBCUniversal’s new product are highlighted by the ability to restart programs when joined in progress; hyper-localized elements integrated into the TODAY show; and access to personalized weather information – including radar, forecasts and meteorologist reports – and severe weather alerts. The experience also provides expanded and enhanced access to content, including clips, full episodes and alternate programming from NBC and Telemundo’s local and national news, sports and entertainment shows and events.

NBCUniversal’s new experience also expands safety controls and access to public service notifications, while enabling near-real time viewer and program metrics. The data integration delivers rich public safety alerts from both the FEMA Integrated Public Alert and Warning System (IPAWS) and The Weather Channel (TWC) customized to viewers’ locations and specific households. In addition, data tracking enables rich, near real-time audience metrics that can be leveraged to inform personalized editorial, programming and advertising in a privacy-minded way. Local advertisers can now target strategic audiences on broadcast through new enhancements such as dynamic ad insertion, creating a more relevant experience for viewers and effective strategy for marketers.

NextGen TV is a free, over-the-air digital broadcast technology that utilizes the internet and digital applications powered by the ATSC 3.0 broadcast standard to present viewers with enhanced video, audio and interactive capabilities. NextGen TV is the first major overhaul to the Advanced Television Systems Committee’s standard for receiving over-the-air signals in nearly 30 years. Now broadcasting in more than 70 markets, NextGen TV currently available to 75 percent of U.S. television households.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

About Ease Live

Ease Live, an Evertz company, is an award-winning interactive graphics platform, powering the largest sports leagues, broadcasters and streaming services worldwide. Every day, the Ease Live Platform distributes digital overlays to millions of end users on web, mobile and connected devices, enabling content owners to deliver audience engagement and targeted interactive content at scale. Ease Live enables the ultimate viewing experience for the next generation viewer across connected devices.

About Evertz Technologies Ltd.

Evertz Technologies Limited (TSX:ET) designs, manufactures and markets video and audio infrastructure solutions for the television, telecommunications and new-media industries. The Company's solutions are used by content creators, broadcasters, specialty channels and television service providers to support their increasingly complex multi-channel digital, high & ultra-high definition television ("HDTV" & “UHD”) and next generation high bandwidth low latency IP network environments and by telecommunications and new-media companies. Evertz products allow customers to generate additional revenue while reducing costs through efficient signal routing, distribution, monitoring and management of content, as well as the automation and orchestration of more streamlined and agile workflow processes on-premise and in the “Cloud”.

For more information, please visit www.evertz.com 

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