Thursday, August 12, 2021
Our customer YES Network is in the news. Here are some of the highlights from the article published by Sportico:
August 12, 2021
Thus far in August, the Yanks have averaged 317,000 viewers on the home RSN, which marks a 21% increase compared to the team’s July deliveries (263,000). That YES has been able to grow its audience in the midst of a league-wide decline is no mean feat—through the first four months of the season, baseball’s local numbers were down 12% versus the analogous period in 2019—but it’s unheard of for an RSN to deliver ratings gains in the teeth of the Summer Olympics.
During the same period, the YES app has experienced a 37% increase in average unique streams and a 17% lift in the amount of time users spend on in-game viewing.
Read the full story here: