Red Bull TV & Premier Padel serve up a game-changer in interactive sports viewing

The broadcast on Red Bull TV features live interactive overlays delivering real-time match data - making every serve more meaningful. Fans can follow detailed stats like serves won, break points converted, returns won, and longest point streaks. This context-rich experience elevates storytelling and provides viewers with a deeper appreciation of the strategy and momentum shifts during each match.

Audience interaction goes beyond stats. Viewers are empowered to shape the broadcast through live polls and by voting for their favorite highlight clips from the previous games. This creates a sense of community and real-time involvement, transforming passive watching into active participation. Whether it’s picking the rally of the match or weighing in on player performance, fans become part of the narrative.

To deepen audience understanding and appreciation of the game, the interactive experience features on-stream educational video clips that can be accessed directly within the live broadcast. Viewers can tap on overlays to watch short, engaging videos explaining key aspects of padel – such as how serving works, player strategies, and tactical nuances – all without leaving the stream. This seamless integration of learning and live action helped new fans get up to speed quickly, while offering additional insights for seasoned viewers, making the stream both entertaining and informative.

Premier Padel's global broadcast viewership jumped by a whopping 30% in 2025 (read more at Premier Padel). This surge in media interest is attracting major sponsors and solidifying the tour's position as the leading brand in the sport.

The Premier Padel interactive experience sets a new standard for engaging niche sports audiences. The new innovative digital experience appeals to a new generation of sports fans with a blend of fast-paced gameplay and instant insights into the matches. The interactive layer demonstrates how OTT platforms can deliver richer, more engaging experiences without disrupting the live action. With seamless overlays and real-time fan input, the Premier Padel case sets a precedent for how broadcasters can bring interactivity into the core of the viewing experience - raising the bar for the future of live sports.

This Premier Padel experience builds on the momentum of previous collaborations between Red Bull and Ease Live, including the highly successful interactive Champions League experience on Servus TV as well as the visually immersive Red Bull Rampage broadcast. As with past projects, the key to success has been close teamwork - sharing insights, rapidly iterating and launching new features to the market. With Ease Live’s platform, updates can be rolled out seamlessly and independently of app store releases, enabling fast adaptation and innovation throughout the season.

Image credits: Red Bull TV