Sixty Announces Sale of Ease Live Interactive Graphics Platform to Evertz

Sixty Announces Sale of Ease Live Interactive Graphics Platform to Evertz

Deal Combines Live Interactive Graphics On Connected Devices With Evertz Cloud Production and Playout.

Bergen, Norway  — October 30th 2020 – 

Sixty, the interactive TV company, today announced that Evertz Microsystems has acquired Ease Live, the leading interactive graphics platform for connected devices and remote cloud production of graphics.

Evertz, the global leader in cloud media and entertainment technology solutions, will now offer its customers live interactive graphic overlays, at the edge, that will drive interactive experiences for OTT Video Service Providers.  Ease Live will be deeply integrated with Evertz cloud production solutions for the benefit of its live sports, live events, and linear channel customers. 

The Ease Live interactivity platform makes OTT video services come alive in the hands of the audience. 

The Ease Live software-as-a-service (SAAS) technology platform, the engineering team, and the Ease Live customers, will now operate as a subsidiary of Evertz.  Evertz and the Ease Live team will offer its customers a complete cloud-based solution that will drive viewer personalization, engagement, and interactive features. 

“Digital has become the priority for our entertainment, sports and news customers, so we are excited to bring interactive graphics to the edge”, said Romolo Magarelli, CEO of Evertz.  “Our customers are looking for fast implementations of graphics that can drive new ways to engage their audiences.”

To keep up with consumer demands, the industry has shifted towards OTT viewing.  Broadcasters and other Video Service Providers, are constantly looking for ways to maintain and improve audience engagement rates.  Ease Live enables this trend by providing more interactive and personalized content delivered to the consumer’s device.  Evertz and Ease Live can produce live sports and other forms of digital content from the cloud, with comprehensive metadata tagging, that offers deep levels of video personalization.  For video rights holders this opens the door for more sponsorships, advertising inventory, and eventually, in game betting and wagering.  

“Ease Live over the last three years, through Sixty AS and prior to acquisition, has expanded its capabilities with its customers.  We specialize in creating and distributing new content experiences. Our interactive TV graphics platform enables connected devices to become interactive and personalized - all in the hands of the end users. It’s all about delivering better viewing experiences on top of what has already been invested in OTT, said Kjetil Horneland, Chief Executive Officer, Ease Live AS.  “We are excited to be part of the Evertz family adding significant fire power to our growth.”

About Sixty

Sixty AS (www.sixty.no) empowers broadcasters, operators and content owners to stand out in the rapidly changing, competitive world of multi-platform TV with solutions that make TV look good and feel right to demanding global audiences. Developed by teams of graphic, broadcast design professionals and developers – a talent pool unique to our industry – Sixty wraps content in a compelling look and feel to drive viewers to broadcasters’ programming. Sixty enables easy implementation of interactive TV and allows users to quickly design and launch television experiences across any platform or device including linear, web, mobile phones, and tablets. Based in Norway, Sixty innovation creates the Future of Television by delivering rich TV experiences that make a critical first impression on all-important viewers.

About Ease Live

Ease Live AS (www.easelive.tv), an Evertz powered company, is the leading interactive graphics platform, powering sports leagues, broadcasters and content creators around the world. Ease Live is a SaaS service for creating, building and distributing digital overlays to end users on connected devices in real time. The platform enables the industry to deliver audience engagement and interactive graphics, all frame accurately synchronized with metadata - in sum; the ultimate viewing experience for the next generation viewer.

 

About Evertz

Evertz Technologies Limited designs, manufactures and markets video and audio infrastructure solutions for the television, telecommunications and new-media industries. Evertz provides complete end-to-end cloud solutions to content creators, broadcasters, specialty channels and television service providers to support their increasingly complex multi-channel digital, ultra-high definition (UHD) and next generation high bandwidth low-latency IP network environments. Evertz' solutions enable its customers to generate additional revenue while reducing costs through the more efficient signal routing, distribution, remote production, monitoring and management of content as well as the automation and orchestration of more streamlined and agile workflow processes on-premise and in the “Cloud”. For additional information, visit evertz.com.

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